Javin Towers

Product designer, analytics builder, and AI-native systems generalist

I work in the middle of product design, frontend implementation, analytics, documentation, and growth. I am strongest when the job is not just making a plan, but making the plan real.

Most recently at Real Estate Ledger, I designed the app and marketing site, shipped code into the product, built the full-funnel GA4 + Meta Pixel analytics system, and set up AI-assisted documentation workflows around the product.

I am looking for senior or staff roles where design, frontend, analytics, and AI tooling live close together.

Read my articles

Empowering businesses with digital solutions that foster stable growth. My focus is on creating bespoke systems to captivate and engage audiences, enhancing your online presence with data-driven design and optimization.

Posts

Every Thursday, I deliver actionable insights. Helping readers
to design a scalable business.

Real Estate Ledger
Product Design, Analytics & Growth Systems

Real Estate Ledger

Real Estate Ledger hired me as the product designer. The actual work became much bigger: product strategy, app UX, marketing site, design system, analytics architecture, documentation infrastructure, and a separate design repo I built so we could test product ideas before they turned into engineering commitments.

Klaviyo to Webflow
Developer Tool & Webflow Integration

Klaviyo to Webflow

A self-serve Webflow-to-Klaviyo integration for people who want form submissions to land in Klaviyo without duct-taping Zapier, a custom backend, and a bunch of fragile setup steps together. The product is the script, but also the docs, install validation, playground, versioning, and health tracking around it.

Parcl and Parcl Labs
Growth Marketing Developer

Parcl and Parcl Labs

At Parcl, I worked as the Growth Marketing Developer. I used my technical expertise, creative problem-solving, and strategic marketing skills to improve our digital presence and user engagement. I managed and enhanced Parcl's key websites, ensuring that every aspect of the user's digital journey was engaging, informative, and seamless.

Chris Benchetler
Creator Commerce, Webflow & Klaviyo

Chris Benchetler

A creator-commerce build for Chris Benchetler, a professional skier, artist, and filmmaker. I helped build the Webflow site experience and connected the surrounding Shopify, Klaviyo, SEO, and analytics systems so the public brand could support films, artwork, collaborations, product drops, and audience capture.

Green Mountain Distillers
Web Design & Develpoment

Green Mountain Distillers

Redesigned and developed a website that reflects the quality and craftsmanship of Green Mountain Distillers’ organic spirits and enhances user experience through a modern e-commerce platform and a streamlined “buy online, pick up in-store” feature.

Cookie Cache
Freelance Business

Cookie Cache

My freelance business; helping teams get online.

Neyborly – Physical
Brand & Digital

Neyborly – Physical

A showcase of some of the work I did while I helped our team define the Interior style, usage, and spaces buildout.

Neyborly – Digital
Advertising

Neyborly – Digital

Together with Nathan Trevino, the Head of Design, we laid the groundwork for Neyborlys online interface and user experience.

Takeout App
Graphic Design

Takeout App

The Takeout App was made for the local businesses of Friday Harbor, Washington. The app helped people find up-to-date hours and menus through the first year of the COVID-19 Pandemic.

What I do

Technical Product Design

I design product surfaces for complex tools: dashboards, onboarding, billing flows, reports, settings, design systems, and the edge cases that make a product feel real instead of mocked up.

Analytics and Measurement

I build the measurement layer underneath product and marketing work: event taxonomies, GA4, Meta Pixel, cross-domain attribution, activation tracking, dashboards, and the docs teams need to use the data.

AI-Native Workflows

I use AI as part of the actual system, not as a side tool: Claude Code, MCP servers, evaluator-loop documentation pipelines, prompt frameworks, and agent workflows that make small teams move faster.

Frontend Implementation

I can move from Figma into code when the work needs it. Recent work spans React, TypeScript, Astro, Tailwind, Shadcn/UI, GitHub Actions, Supabase, and production-adjacent prototype environments.

Growth and GTM Systems

I connect the public site, pricing, CTAs, email capture, lifecycle messaging, and conversion tracking so growth work can be measured instead of guessed at.

Technical Writing and Docs

I write implementation docs, help-center content, handoff docs, event specs, setup guides, and product decision notes that make technical work easier for users, engineers, and marketing teams to understand.